WORKMAN GROUP · FRACTIONAL CMO & GROWTH ADVISORY

Strategy defined. Marketing deployed. Impact delivered.

Workman Group is Pam Workman’s senior marketing leadership practice, for companies ready to grow without the full-time hire.

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LEADERSHIP ROLES ATASCAPGrey Advertising/WPPMade MusicNational CineMediaJLMPRWorkman Group Communications

FOUNDER & PRINCIPAL

A strategic growth marketer, brand builder, and communications leader.

More than 20 years of experience helping businesses scale through B2B and B2B2C brand, marketing, and communications strategy — across music, media and innovation.

I know what it means to take calculated risks because I have built, led, and scaled businesses myself.

More about Pam →

Three ways to work together.

Fractional CMO Ongoing senior leadership inside your team in the Lead, Co-Lead, or Counsel seat, starting with a 30-day ramp. → 90-Day Sprint A focused ramp that builds your marketing foundation and delivers a go-to-market plan to activate immediately. → Strategic Advisor Senior counsel for founders, CEOs, and boards when the big marketing decisions land. →

“Pam elevated our PR and communications function from the ground up, building it with intention and rigor until we had exactly the right infrastructure and talent in place… If you are looking for a C-suite communications partner who can build, lead, challenge and deliver — Pam Workman is that person.”

Lauren McGuire, Former President, Made Music Studio

TRACK RECORD

New product lines and practice groups
Major book deals
Fast Company Most Creative recognitions
The Wall Street Journal, Cannes Lions, SXSW

Let’s build something purposeful, powerful, and built to last.

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